Developing a Community On and Off Campus

Stuart Foster-207This is a guest post by Stuart Foster, a marketing consultant in the Boston area. He specializes in brand management, social media, and blog outreach. He authors a blog at Thelostjacket.com.
Photo cred: Alisa Ryan
Photo cred: Alisa Ryan

Colleges have a built in vibrant community on campus. They have varied interests, participate in multiple things and often are socially aware. Aren’t those some of the hallmarks of a great community?

Now what if you were to plug alumni into that community? The students would have access to jobs, resources, and lines of communication with alumni that would be difficult or near impossible to create through the Career Services center.

By building a more inclusive community (and doing it right) you could strengthen your alumni-student relations to an unprecedented degree. Need an internship? Where do you go look?

If you have a pre-existing relationship with a member of your college’s alumni you likely go to that person for recommendations. They have access to people and groups that you wouldn’t have known they existed otherwise.

The creation of this type of network would eliminate a lot the bureaucracy currently existing at many schools. I went to the career services office at my school and came away ill prepared with any idea of what I wanted to do or the people I needed to talk to too procure an internship. I’m sure I am not alone in this frustration.

When I want to develop a relationship with a person…I don’t want to go to another person first. I want to connect directly with the person I am interested in meeting and learning more about. Social networks could possibly bridge the current disconnect.

What are the benefits for alumni? The same as they are for the student only in reverse. They now have a wealth of talent from which to pool and can pre-screen candidates before even considering them for an internship. It would cut down on a lot of legwork on the part of both parties.

Huge opportunity here…now they just need to actually do it. (In a real way, not the convoluted non-usable enterprise garbage that most have set up).

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One thought on “Developing a Community On and Off Campus

  1. Great post Stuart, great to see ya on Spinks blog too!

    I totally agree, there are many tools colleges could use to facilitate community building but for some reason they just always execute rather poorly.

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