…and do not represent that of my employer.
This line shouldn’t exist.
Read this. (It’s Seth Godin) Back? (or did you cheat?) So your employees are supposed to identify with your brand and represent it well. I think we can agree on that.
Now let’s look at it from another angle. Your employee identifies with your brand, wants to personally represent your brand, but you distance yourself from them?
What kind of mixed message are brands sending when they want employees to be themselves, but only when they’re not representing the brand?
So, be transparent. honest. us. honest and transparent only when it’s good for our brand. If you write something controversial, then we have NOTHING to do with it.
I realize there are legal liabilities, but like I’ve said before, just because a system allows and requires it, doesn’t make it right.
If a brand wants its employees to identify with it’s beliefs, shouldn’t the brand also identify with the beliefs of its employees? Shouldn’t they encourage and support their employee’s voice?
EDIT: I’m not saying that the brand should agree with the opinions of every employee. However, they should absolutely recognize the fact that their employees have their own opinions, and support their right to express them, rather than try to censor, or distance themselves self from them.