I know I know…OFF WITH HIS HEAD! But wait, read, you might learn something.
NOTE: I AM TESTING THIS AS AN ADVERTISER PAYING TWEETERS TO SHARE MY MESSAGE, NOT AS A PAID TWEETER. This was confusing for some people. I have not posted any sponsored tweets, I’ve just sponsored tweets with the credits Ted gave me.
When Ted Murphy offered me some “credits” to trial the site, I was actually very excited after the great conversation we had on my post “Will Sponsored Tweets Survive?” opened my eyes a bit and made me really wonder, will this thing work?
The moral implications of a service like this are still unsettling for many, but I’m more concerned with whether or not it will work, because that will determine whether or not it sticks around.
SO…I signed up and had $100 in credit to mess around with.
First thing you do is “create an opp” and so I created this…
Notice…you can click the box over the instructions which means that YOU will choose what the tweet will say. I can see a lot of people having a problem with this.
Next, I had to fill this out…
Which did pretty much nothing, since there aren’t enough “tweeters” using the site yet, so no one fit my criteria, and I had to choose from “premium” tweeters. I’m sure this will get better as more tweeters sign up. In the “targeting” step I got to choose what audience I’m looking to reach.
I was then brought to this page where I could check off the people to whom I’d like to make an offer, which looked like this…
I chose a few people (the only ones I could afford…notice most are well above $100/tweet!) and sent out 5 offers.
Within minutes I had an offer, then over the next day or so I received two more, and the other two declined. I am then shown the proposed tweet, and can approve it, deny it, or request an edit. I didn’t request an edit on any of the tweets…I just approved them since we are here to learn and I wanted to see how well they’ll work.
And here are the results…
There were 0 retweets, one (angry) comment, and 0 twitter conversations started. This is probably because of who tweeted out the message. I would have chosen a better audience, but I could only choose from the “premium tweeters” and none of the ones I could afford really fit my target audience. Still, this could be indicative of the actual value of a sponsored tweet. It got me some hits, but nothing of any real value.
Note, I didn’t try to force my message anywhere, and I didn’t tell the tweeter what to say, I just told them to post their opinion of my blog, which gave it more eyes from an audience that I did not have access to in a manner that wouldn’t seem intrusive. My offer required that the person actually reads my blog first, so that they can develop an opinion.
You can still find bias results in this method though, as if there was a response that was overly negative, I probably wouldn’t have approved it, and so you’re only getting to see the more positive results.
So what do you think? Do you see a legitimate use for Sponsored Tweets that won’t upset people? Do you see the system working? If you had a chance to test the site, how would you use it?