Are you a social media expert or a social media evangelist? There are a lot of discussions about the gorwing number of “social media experts”. Most of it tends to be negative, as there are many self-proclaimed social media experts out there, that aren’t worthy of such a title.
There are also a lot of people that say there aren’t social media experts. They say the space is so new, and always changing, so it would be impossible for someone to be an expert. If you ask me, the technology and tools are changing, but the concepts have been around since the beginning of time.
So I think there are experts, and those are people who understand the concepts and how they apply to the changing tools and technology.
Are you an evangelist? Perhaps you think you’re an expert? Well, here are a few ways to tell.
Evangelists usually understand and are able to convey other’s advice to new people.
Experts are also able to develop their own advice.
Evangelists are knowledgeable about what has worked or hasn’t worked for others.
Experts have experienced it themselves.
Evangelists know where social media works.
Experts know where it doesn’t.
Evangelists love to talk about the value of social media.
Experts love to apply it to real situations, and prove it’s value.
REAL experts make money through their passion for social media.
BS experts’ only passion is taking your money.
Here are some of the responses that I received on twitter when I asked “what’s the difference between a social media expert and a social media evangelist?”
Mandy_Vavrinak: Evangelists have to be believers. Experts can be in it for the money.
billhandy: evangelist simply advocates. Experts have experience, knowledge, etc and are considered authorities. Think flack vs sme
robynski: Experience? An expert has hands on work and an evangelist is a recipient that has had good exps.That could be one definition.
kengaylord: I’m not sure there’s such a thing as “social media experts” there is WAY too much social media out there to know about it all.
NeerajKA @DavidSpinks no difference, they both use social media exclusively to talk about social media