If you’re a CEO you’re probably nodding your head. If you’re just an employee, you might not be so quick. For an employee, the success of their brand isn’t necessarily directly related to the success of their personal brand, and so the epic battle ensues.
If you have a personal brand network that overlaps with the community of the brand you work for, you will always face a dilemma of whether or not you should post content on your blog or on your brand’s blog, on your twitter account or your brands twitter account, etc… It’s your personal brand vs. your company’s brand.
You might have a GREAT idea for a blog post. It’s one of those posts that you know, when you hit publish, the traffic and comments will just start rolling in faster than uncomfortable moments in a Ben Stiller movie. It can go to either blog. Where do you post it?
The answer is you give the content to your company’s brand, not your own.
It’s not an easy pill to swallow, but the brand of your company should always take priority. Why? Because…
- You still get credit for it.
- You shouldn’t hold yourself above your company.
- The better you do your job, the better you look in your boss’ eyes.
- The better the company looks, the better you look.
- They pay your salary.
Sometimes we get so caught up in our own personal brands, that we forget our primary responsibility is to our company’s brand. You have a job, do it well.