At last night’s #u30pro chat we asked the participants to share professional obstacles that they’ve been facing, and then turned it over to the chat to discuss how to overcome these obstacles.
The final obstacle that we discussed left me with a few questions. It was about using twitter while in the office. This person’s superior asked them not to.
This question forced the young pros that were participating to take a hard look at themselves in the mirror. Few who have worked in an office can honestly say they’ve never peeked at their facebook, or twitter once in a while.
Then Meghan Butler brought up the “advantage of personal branding” for the company. That’s to say that to build your personal brand benefits the company, and so it should be alright to do it on company time.
Now I’ve spoken about the battle between your personal brand and your company’s brand before. In that post I said that your company’s brand should take priority over your personal brand.
This is different though. It’s about company time. Should employees be allowed to spend time building their personal brand, while they’re on the clock? Should they be allowed to use social networks at all?