Do we care more about the popularity of our content than the advancement of our industry?
In order to appeal to as many people as possible, professional bloggers have to make sure that their content can be consumed by readers of different levels of experience. The beginners have to be able understand what they’re talking about.
The issue is then, what about the more experienced readers? When the “thought leaders” limit the depth of their thoughts and advice, experienced readers get to a point where they can’t learn any more from reading blogs.
The growth of the industry is halted.
I think that blogging is slowly becoming the heart and voice of so many industries as more and more professionals are turning to blogging to learn, share and grow. If we don’t help them grow beyong the “beginner” level, the advancement of the industry will suffer.
It’s not just blogging. Look at conferences. Same speakers, same topics, same shit every time. Makes sense…if a conference wanted to dig deeper, “beginners” wouldn’t find it valuable. Less money to be made.
Will this problem become even greater as blogs grow in popularity and influence? Could young and upcoming professionals become so used to learning and researching with blogs and social networks, that they’ll forgot how to conduct research using other methods?
For contrast, look at the science world. My friend Jon just started a blog that focuses on bridging the gap between the ivory tower and the common man. This is because when scientists and academics write about their work, they don’t write to get more readers, they write to be acknowledged for their innovations within their industry. They don’t dumb it down at all. Sure it created a disconnect with the common man, but science continues to grow and innovate as a result.
If you’re used to information always being brought to you, it’s very hard to go back to seeking it out. When there’s nothing left to learn from blogs, where do they go to continue to learn?
Help me out here…share your thoughts.