My friend Amber Naslund had a great post recently about the problems with social media job descriptions. I agreed with much of what she said. So many job descriptions for social media related positions really just make me laugh.
My first reaction is usually to blame the company. They obviously don’t get “it” and are making themselves look foolish with these job descriptions they’re posting online.
Why am I blaming the company?
I thought we’re encouraging companies to start to experiment with social media platforms. I thought companies are supposed to open their mind. Now when they take their first step into social media, we judge them for not getting it right?
Amber really got me thinking. How can companies, who know nothing about social media, know what to ask of a social media job candidate? There’s a disconnect there.
How can companies fill this disconnect? Should they start by approaching social media platforms with the employees and resources they already have? Then when they’re a bit more comfortable with it, they can hire and build out a full team? That’s what Lee Aase and the Mayo Clinic did and it seemed to work pretty well for them.
Or do they rely on external recruiters? Hire someone to hire someone?
I have my own ideas which I’ll end up sharing in the comments, but I’d like to hear your thoughts first.
What do you think?