The biggest downfall of social media for business is that it’s really easy to half-ass and think you’re doing it right.
You can set up a twitter account, create a facebook fanpage, and start a blog in a total of 10 minutes. Literally. So if you’ve done that much, you’ve literally done 10 minutes worth of work. You’ve scratched the surface. Knowing why and how you will use those tools however, is where the real work comes in.
The reason many continue to question the value of social media, and many fail to draw any value out of their efforts, is because they’re not putting the time and effort into it.
If you read this post, it should pretty much clear up any confusion you have. Huge props to Amber Naslund for writing such a great post.
No seriously. Stop reading this post and click that link. It’s so simple, and yet one of the greatest posts I’ve read about social media. It’s marketing 101 stuff, that we sometimes forget, but is so essential.
It explains very simply, how much thought and planning should be going in to your time spent on social media platforms.
If you’re half-assing it on social media, it’s probably because:
- You haven’t thought about why you’re using the tools in the first place.
- You haven’t set objectives with specific goals that you aim to reach (and can measure to determine your success).
Are you tweeting just to tweet, or are you tweeting with a purpose. Do you have a specific goal in mind?
It’s easy to half ass social media, but not if you want real, identifiable results. To access the business value in social media, takes as much time and effort as any other business strategy.