The Blur

This is a guest post from Carlos Miceli.

Photo cred: Ségozyme

There are two reasons why anyone would want their business life to meddle in their personal life: more money or more freedom.

If your job or projects are going to get in the way of your leisure time, they better make you some cash, or help you enjoy life more. The problem is most people are working harder and the money or freedom never comes.

Take social media for example. There’s an air of business-like responsibility once you get involved in it. Business concepts like deadlines and networks get together with more philosophical terms like authenticity and transparency, and the result is a set of rules that you can’t ignore even if you are there “just for fun.” The reason this happens is because in social media there are no fences. People doing business and people being social are in the same room.

This is positive for those that work with social media. But for those that don’t, they see their social life getting tainted by these professional impositions like personal branding that force them to be more professional in their social life. I’m not even sure there’s any way to avoid this, but I’m sure many people didn’t choose it. And the worst part? All these people are not even getting richer; they are just getting busier.

These rules brought more responsibilities and fewer payoffs.

The real opportunity of this blur is to get more freedom, but it’s not what capitalism wants you to do (despite its claims of the contrary). People that have let their business and personal life unite in a positive way, have improved either the amount, location, or schedule of their work. Sadly, very few people have made this possible. To pull it off you need either a very valuable set of skills that let you negotiate effectively your professional life, or you need to be very good at critical thinking to develop a customized professional life of your own.

In the end, this fusion of rules may be disguised as a positive change, but I doubt that most people are enjoying its perks. It seems to me that we are only complicating our lives with it.

What do you think? Is this change good? Did we want this to happen?  Would you go back if you had the choice?

Carlos is an Argentinian philosophy lover, who surfs through life smiling, debating and reading. He blogs at OwlSparks, and is also co-founder of Untemplater, the guide to shatter the template lifestyle!  Follow him on Twitter @carlosmic.

A Lens Cap, a Pegshot, and a Shitty Envelope

Last week I was at social media week New York.

I went to the Obliterati party on Thursday night.

Whilst mingling and pretending I know how to take pictures, my lens fell off my camera…never to be seen again.  Needless to say, I was mildly distraught.

See? “=(“ = sad and “=\” = mildly sad.

But wait…

Phil DiGiulio (@holaphil) found it!  Just when I thought all was lost…

Yea…he even added a picture using his awesome website, pegshot.  He also used his service earlier in the week to provide the public immediate coverage of an elevator he got stuck in with Ann Curry, Jeff Pulver, and others…

Within moments, Patrick Johnson spotted the tweet, put tweet and tweet together, and excitedly tweeted that shit in my direction… tweet.

We then connected, and Phil offered to mail it over to me.  He’s the man.

Finally, my lens cap and I would be reuinited!!!

Until the envelop ripped on both sides and the lens cap fell out in the mail…

So the moral of this story is uhhhh…

The Social Web is Driven by Fame

Warning: Bold statements ahead…

Photo cred: JM Abania

It seems, and I’m basing this off literally no factual information, that people who participate on the internet are entirely driven by fame.

Everyone looks up to our great leaders, hollywood actors and rock stars. They dream about what it would be like to live in their shoes.  Now, with the social web and everyone building their own audiences, fame has become attainable by all, and therefore an even stronger force.

Feel free to comment if you’ve seen this in other spaces. In the social media space it’s pretty evident…

Check all that apply:

  • You spend a lot of time and effort on getting the people who are considered to be “famous” to recognize to you.
  • You tie your level of success directly to the level of recognition for your brand.
  • If you can get someone of considerable web fame to respond to you regularly, you in turn become more famous.
  • More fame brings you more confidence.
  • You believe “internet fame” and “authority” are synonymous.
  • The more famous you get, the more opportunities come your way.
  • Sometimes, you feel like you’re not good enough to talk to someone who is more famous than you are.
  • Sometimes, there are actually pricks who think they’re too good to talk to you because you’re not famous enough.
  • If no one responds to you, you get a little depressed.
  • If everyone responds to you, you feel like a king.

All of these may not apply to you, but I bet at least a couple do…

Fame is why badge systems are becoming so popular on websites.  It’s why forums give participants different ranks.  It’s why “power users” exist. Anything that allows users to gain some level of notoriety, even in niche communities, will grow because the social web is driven by fame.

How much are you focusing on fame?

Too Much Networking Makes Bad Marketers

Photo cred: Andy Beal

A marketer’s ability to do their job relies on how well they understand their audience…

Same goes for you PR professionals. You too advertising pros!

…so unless your audience (the one you were hired to understand) consists of mostly marketers, focusing so much time and effort on them will not make you much better at your job.

One could argue that lately, many professionals are equally (or more) concerned with building their personal network as they are with being good at their job.

This is especially an issue for young communications professionals and students.

We’re just starting out, and the first thing we now learn isn’t to start studying people and marketing, it’s to use social media to network and build a personal brand.

When you focus on interacting with other communications professionals all the time, you lose touch with the people that you’re supposed to understand…the ones you’re getting paid to understand.

Learning how to reach out and engage with communications professionals will usually be very different from engaging with other people.  If you’re focusing too much on the former, you’ll quickly find yourself failing at the latter.

A communications professionals has to understand what people want, what triggers them, what turns them off, how to reach them, how to build trust with them, etc… and strictly communicating with other marketing professionals will only take you so far.

Is the value of a professional’s network starting to outweigh the value of their ability as a professional?

What happens when we focus more on meeting communications professionals than on becoming a better communications professionals?