There’s this gorgeous little red cardinal that hangs out in my back yard. I always try to get a picture of it but it’s the most elusive fricken thing ever. It’ll stay perfectly still until I point my lens in its direction, then it darts off right before I get a clear shot.
I get so frustrated because I want to record it’s beauty to be shared with the people around me…but I can’t damnit. Only I got to see it.
I’m more concerned with documenting its beauty than I am in experiencing it for myself.
I watched Ricky Van Veen speak at the Mashable Media Summit where he spoke about this trend. He showed a picture (seen above), from the Youth Ball on inauguration night, of President Obama and the first lady on stage. All the young people in the crowd, instead of looking at the president, looked at the back of their phones and cameras as they were taking pictures and recording video.
“We have a new generation that places documentation above experience”
It’s amazing how true this is, and it doesn’t stop there…
Because of the increased focus on sharing, and documenting experiences, there’s now this trend where we might even plan our experiences around the value of their documentation.
Could the ability to check in to foursquare and document your night determine which bar you go to? Would my twitter followers be more interested in my thoughts on tonight’s movie premier, or my pictures from tonight’s concert? Would a college student skip a frat party because of the possible negative facebook documentation that could occur?
Ricky gave the example of a girl deciding whether or not to go to a dance based on the potential pictures that she could take and share at the event. Documentation is actually impacting our what we do and how we act.
We’re starting to think about the value of documenting our experiences, before the experience itself.
What happens when we can no longer sit back and enjoy something beautiful or fascinating simply for the experience? When the things that usually excite us are only exciting when documented?
The questions for you:
The point of Ricky’s talk was about content and regardless of your opinion on this trend, it’s a trend nevertheless. So from a business perspective, is your content providing an experience worth documenting? And are you making it easy to document that experience?
Where else can you apply this trend?