It’s an art. One that we practice for many years, but forcefully forget.
It’s something that was drilled into us since the first day of school. If we wanted to learn something, we had to read about it in a boring, overpriced textbook. We would then have to take a test, write a paper, or do something to prove that we actually did the research.
It sucked so much that the second that diploma is handed to you, you feel a huge sigh of relief knowing that you’ll never be forced to study again. You can now spend the rest of your days reading what you want, and learn by doing.
Research is still valuable long after you graduate but you avoid it because it feels like homework.
The professionals and entrepreneurs that really go far are the ones taking in as much information as possible related to their topic. If you want to be great at your job, you have to research the crap out of it. Read books, blog posts, case studies…do anything you can to make yourself more savvy and get an edge.
BUT…relying on blogs or twitter to learn everything won’t cut it.
Bloggers don’t dig deep enough…and twitter lacks any depth whatsoever. Google the term “research”. The number 1 result is Wikipedia. Wikipedia is the cliff notes for the cliff notes. They can all be great research tools but will only teach you so much.
Don’t forget about research. It takes time and commitment. It’s not easy to find the right information. In the end though, it will pay off.
When was the last time you really researched something? Has the art of research been forgotten?
If you have any good research tools or practices, share them in the comments.