It’s Easy to Half-Ass Social Media

Photo cred: Rennett Stowe

The biggest downfall of social media for business is that it’s really easy to half-ass and think you’re doing it right.

You can set up a twitter account, create a facebook fanpage, and start a blog in a total of 10 minutes. Literally.  So if you’ve done that much, you’ve literally done 10 minutes worth of work. You’ve scratched the surface.  Knowing why and how you will use those tools however, is where the real work comes in.

The reason many continue to question the value of social media, and many fail to draw any value out of their efforts, is because they’re not putting the time and effort into it.

If you read this post, it should pretty much clear up any confusion you have.  Huge props to Amber Naslund for writing such a great post.

No seriously. Stop reading this post and click that link.  It’s so simple, and yet one of the greatest posts I’ve read about social media.  It’s marketing 101 stuff, that we sometimes forget, but is so essential.

It explains very simply, how much thought and planning should be going in to your time spent on social media platforms.

If you’re half-assing it on social media, it’s probably because:

  1. You haven’t thought about why you’re using the tools in the first place.
  2. You haven’t set objectives with specific goals that you aim to reach (and can measure to determine your success).

Are you tweeting just to tweet, or are you tweeting with a purpose.  Do you have a specific goal in mind?

It’s easy to half ass social media, but not if you want real, identifiable results.  To access the business value in social media, takes as much time and effort as any other business strategy.

Is this Fish Bowl Half Empty?

Photo cred: Joe Plocki
Photo cred: Joe Plocki

I know I know.  The fishbowl is the dark buzzword of the social media space.  The mere mention of the word can send one to the dark side, questioning social media values and speaking against the leaders of the movement!

My definition of the “Social Media Fishbowl” concept: The social media space is a tight community of professionals who tend to communicate with, agree with and repeat each other causing them to lose sight of the big picture outside of the “social media fishbowl”.

Even I have written about problems with “back patting” in the social media space…

…but what about the bright side of the fishbowl?

Gone are the days of cut-throat business tactics…not in our bowl. Our focus on networking, and willingness to help each other out may have caused us to be less critical of each other, but it has also created a circle of people you can trust to help you when times are rough, and support you in all of your endeavors.

Name another professional field where you can announce a huge career change, one that might actually compete with others’ business, and still enjoy the support of hundreds in the same space? (Notice how highly I recommend Arik in the comments, if you’re looking for a social media agency)

Try taking a shot at someone in our fishbowl and see the response you get.  It won’t get you much more than some temporary buzz.  We know who’s genuine and will support those that we trust, all the way.

Perhaps you’re down in luck and you need a a little help. (I’ll never get tired of reading this story)

The social web is full of random acts of kindness.

Few other professional fields can say they enjoy such an amazing support system.  It’s something to be proud of.

Perhaps the fishbowl isn’t so bad after all.  It’s important to shake it up once in a while to stay keen and critical.  We just have to remember that the walls are clear, and to explore the world outside of them.  If we can recognize that, and remember to stay respectful of one another while remaining critical, perhaps we can truly make changes for the better in the world of business.

…and yes, I know, the fishbowl in the picture is neither half full nor half empty. You clever little…