Your success in social media is determined by this highly scientific equation:
Effort + How Funny You Are + (Luck/100000) = Social Media Success
You can’t control luck. You definitely can’t control how funny you are. So what do you need improve to find success with social media?
The more effort you put into blog posts, into helping customers, into building relationships with bloggers, into participating in conversations etc…the more you’ll start to see returns.
No one said it was going to be easy. Setting up a twitter account, a facebook page and a blog doesn’t take much effort. Keeping these things updated and getting returns will take a great deal of effort.
Get your hands dirty, go above and beyond for your community, struggle for the of benefit others, and rack your brain for new ways to help people.
And yes, as hard as you work, you’ll still have to be patient. It will take time and you will make some mistakes… but if you’re willing to contribute a great deal of effort into social media, then you will see returns over time. I guarantee you will.
The tools, the tricks, the tips…that’s all easy to pick up with a little practice.
Effort won’t always work in other areas of business. Certainly, you can put a great deal of effort into marketing, and still see no results. Same with advertising and traditional PR.
The good part? Once you start to see returns, it gets much easier. It starts to flow.
Take a look at some of the most “successful” people and companies in social media. Look at Chris Brogan, Amber Naslund, Gary V, Scott Stratten, Scott Monty and the list goes on. They’re bringing success to themselves and their brands because they’re hustling their asses off day in and day out.
So, stop acting confused when your blog post that you threw together in 10 minutes didn’t go viral.
Stop questioning the value of social media when you can’t get any twitter followers in the first few months.
Stop dipping your toes in, and wondering why the rivers of cash haven’t started flowing.
It’s frustrating. It takes time, it takes practice…it takes serious effort.
But trust me…it’s worth it.