Join the Discussion: Building your Network vs. Enhancing Current Relationships

Photo cred: D. Sharon Pruitt

One year ago, I was just graduating college.  I had only really been networking for a few months, so it was still very new to me.

Every day, I’d meet someone new, who would introduce me to someone else, and so on…  Before I knew it, I had a healthy sized network of trusted professionals that I could turn to.  Many of them have became close friends over time.  Others not so much.

The problem is that all connections, even those connections that you have become so close with, can fall out of touch over time.  There are a number of reasons for this happening…

  1. We all have jobs to do which means less time to “catch up”.
  2. As our networks grow, we can’t commit as much time to keeping up with current connections.
  3. The worst reason but one that needs to be addressed: You just don’t need those people as much as you used to.
  4. Sometimes you just go different ways.  It happens with friends too.

It happens, but I don’t like it.  I feel terrible some days when I see someone cross my twitter feed and realize how long it’s been since I’ve spoken to them.

I understand that it happens…but I also feel like I can do more to enhance my current connections, instead of focusing only on expanding my network.

Have you faced this dilemna?  Please, share your thoughts in a comment.

You can also join us for a full discussion on this topic at the #u30pro chat on Thursday (May 27th) at 8pm est on twitter.

Real Relationships

Photo cred: Olga
Photo cred: Olga

We all have an agenda.  We’re all here, connecting online, to get something out of it.

In #socialmedia chat this week hosted by Chris Brogan, this topic came up and drove a pretty solid conversation.

Can we claim to develop truthful, real relationships when we’re ultimately looking to get something out of those relationships?

I love to connect with people.  I value the relationships I have built online and consider many to be close friends.  At the same time, I am online with an agenda to build my career, to create valuable professional connections and to create opportunities.

Take this one step further.  You’re supposed to engage before you pitch.  Build a relationship with a blogger before pitching them.  But if the relationship is a means to an end, where you’re ultimately looking to get coverage, how real can that relationship be?

I think you can do both.  Be realistic but be real at the same time.  You’re there to get something out of it the same way those around you are there to get something out of it.  But the existence of an agenda doesn’t mean that you can’t develop real relationships along the way.

Here’s 3 ways to know if a relationship is real…

  1. The relationships doesn’t end after the lead. Engagement will follow through.  As I said in the chat, relationships should be timeless even after the sale, or they’re not relationships, they’re leads.
  2. The engagement is mutual and meaningful. Both parties engage consistently with each other in more than passing bits of conversation.  They must have sincere interest in one another.
  3. It’s not all agenda. Is one party only engaging when they need something?  That’s not a relationship.

In the end, only you know whether or not the relationships you’re building are real, or just part of your agenda.

Are you creating real, meaningful relationships?  Or are you pretending to create relationships in order to generate leads?  Where’s the “line”?