7 Ways a College Student Can Start Becoming a Professional Now

Photo Cred: Jasmin Cormier

Whether you’re about to graduate in a couple weeks or you have a few semesters ahead of you, there are lots of things you can do to get started on your career.

I know I know, you want to enjoy your days at school while you can without having to worry about the “real world” that lies ahead.

You don’t have to devote all of your free time to developing your career.  There are little things that you can get started on now, that will pay off dividends after you graduate.

Want to get your career off to a good start after you graduate?  Here are some tips.

  1. Plant your seeds. If you’re not sure where to get started networking, just look around you.  You’re surrounded by future professionals (classmates) and seasoned vets (professors).  You also have a huge network of active professionals (alumni).  Sign up for Linked In, and start connecting with EVERYONE that you know.  You never know when a simple Linked In connection could lead to a big opportunity.  Here, you can start by connecting with me.
  2. Participate in projects. There are tons of things you can do around campus that will look great to future employers and will give you some great experience.  Start writing for the college newspaper.  Or better yet, start your own as a blog!  Start communities for students in the same position as you.  Just start something.  If you fail, who cares…?  You’ll learn a ton and it will look a lot better on your resume than whatever other crap we tend to fill that POS paper with.
  3. Attend events. Have you met Patrick Johnson?  No?  Well there are a ton of PR professionals who do because the kid is at every conference he can make it too.  Think you can’t afford it? Guess again.  Most conferences have student discounts, and pretty much ALL conferences take volunteers.  I’ve had the opportunity to meet some amazingly prominent professionals by volunteering at conferences.  Usually how it works is you work for half the conference, and the other half you can do what you want.  Start shaking hands.
  4. Join communities. There are hundreds of communities online for professionals.  You can find them on Linkedin, twitter, facebook, and niche social networks.  I got started in my career by joining 20 Something Bloggers and Brazen Careerist.  Just join them and start asking questions.  Professionals respect a student that’s taking the initiative to get out there and learn.
  5. Start writing. Whether it’s for your blog, for someone else’s blog, in your own private notebook…whatever.  Writing will help you learn and grow as a professional.
  6. Establish mentorships. It’s not something you can just set up usually.  By participating in communities, attending events, and networking, you’ll start to build stronger relationships with professionals.  Email them.  Ask them for skype chats.  Ask questions.  When you dive off the college cliff into the rapids of the real world, a mentor can be your life vest.  (Take that home…chew on it).
  7. Ignore me and do whatever you want. These tips are what worked for me.  They may or may not work for you.  If you have the motivation to kick off your career right, just do.  The first and biggest thing I’ve learned since graduating is that the doers will flourish.  No matter what I, or anyone else tells you, you just have to do what you think will work for you.  Just do.

Do you have any more tips for college students?  If you’re a college student, do you have any questions?

Stop Begging for Favors

Photo cred: GreyBlueSkies

If you find yourself constantly asking for favors in business, you’re doing something wrong.

This spark came  when I was watching Alpha Dog the other day.  Yes, my inspiration for posts come from some really weird places…

The one guy was pitching a drug deal to Emile Hirsch’s character.  When Emile started questioning him, the guy said “I’m not looking for any favors… if it makes sense, then do it.  If not, fuck it.”

Whether you’re pitching bloggers, seeking partnerships, looking for funding or seeking any other kind of business arrangement, you can’t go into it with the mentality that you need them, and that they’d be doing you a favor by helping you.

I see it all the time.  I’ve even done it myself.  You reach out to others to see if they’ll be kind enough to promote your blog post, or your projects.  You want them to help you.  You need them to help you.  How else can you succeed?  This causes a few problems:

  • You come across as needy. It makes you look bad and degrades your image as a confident professional.
  • You become reliant on others. Always relying on others to help you succeed, you’ll quickly fail as soon as that option is no longer there.
  • You use up your resources.  People aren’t going to help you all the time.  You cash in on a favor, and you may not get many more.  In fact…
  • You’re indebted. Asking everyone else for help means that you would now be expected to help them whenever they call.

Instead of looking for favors, look for opportunities to help them.  If you can propose a deal that benefits both parties, you’re not doing each other favors, you’re doing business.

When reaching out to bloggers, don’t ask them to review your website.  Explain to them exactly why your website will be valuable to their readers, how else you can provide value to them and explain what you would expect in return.

When you’re creating partnerships, make sure you’re identifying value for both parties.  They need you just as much as you need them.

I’m not saying you should never turn to others for help.  It’s important to know when you can use someone else’s help and be big enough to ask for it.  Business can be personal, but it’s still business.  It’s exchanging value for value.

Are you focused on asking for favors or doing business?

6 Cheap Tips For Better Customer Service

Friendly Service
Photo cred: Lilly Tran

Last week I asked the question, “Are All Customers Equal?”.  Many of the responses mentioned the issue of allocating limited resources, and explained the cost advantage of providing better service to better/more influential customers.

If you want to see my responses, just read through the comments.  I thought it might be helpful to share some “little things” that you can use to provide better customer service without spending much money.  Remember that in any first interaction with someone, it’s often the little things that count and stick out.

1. Don’t get mad at people for wanting help.

Nothing drives a customer more crazy than talking to a rude customer service rep who doesn’t want to talk to you.  Guess what, the customer doesn’t want to be talking to you either.  The fact that they’re talking to you means something went wrong with your product.  Be kind and respectful, unless you’re disrespected.

2. Say “Thank You” when the customer you’re helping is friendly and respectful.

This happened to me once with Microsoft (X Box).  My 360 had fallin ill with the “ring of death” and I needed a new one.  I called a rep, put in my order for a free replacement, and everything went smoothly.

At the end of the conversation, before we said goodbye, he said, “I just want to thank you for being so respectful and friendly to me”.  It really stuck with me.  I actually felt good after hanging up the phone with a customer service rep.

3. Check up on your customer once in a while.

Just drop a quick message that says “Hey, how can we help?” and don’t ask for anything in return.  Show that you want your customers to be happy.  Do this enough, you might be able to gain some control over the flow of customer service requests, and allocate resources accordingly.

It could be a mass email if you don’t want to spend the time but don’t message them too often as you don’t want to spam them.

4. Take away the hoops.

Don’t make it hard for customers to get in touch with you.  If you don’t have a rep available, let them leave their number and call them back.  Again…let them know that you care about them.  Trust me, there is a strong correlation between the amount of time a customer spends waiting on the phone and the patience they have when you finally pick up.

5. If you find out there’s an issue with your product, don’t wait for the the complaint…just apologize.

I was having lunch with my girlfriend the other day and she ordered a sandwich without tomatoes (she’s crazy…I love tomatoes).

When the chef watched her open the sandwich and saw that he accidentally added tomatoes, he said, from accross the cafe, “SORRY! I saw your reaction and realized my mistake”.  He then walked over and said “let me get those out of your face” and took the tomoes away.

He was funny, had a great attitude about making a mistake, and provided great service.  (The last time I went there, they gave me a free espresso shot because the yankees hit a homerun.  I love this place)

6. Smile!

You can set the tone of your interaction early by giving off good vibes.  If you’re providing customer service over the phone or internet, then talk or write like you’re smiling to the best of your ability.

Most of these practices are reliant on having good employees that care about the company.  If your employees don’t believe in your company, how can you expect customers to believe in you?

What are some other ways businesses can provide better customer service without spending a lot of money?  Know of any other “little things” that count?

Thanks to Jon Klar for contributing point #1.

Interview with Arik Hanson: Tips for Job Seeking Students

Arik Hanson, APR; ACH Communications
Arik Hanson, APR; ACH Communications

Arik Hanson, APR; ACH Communications, is a PR expert who has been a great mentor and friend to me since I’ve met him not too long ago.  Always looking to help others, he has now offered some advice for you, my readers, to help clear up some questions that college students looking for a job may have. Here we go!

1)  How should students approach their established connections to ask for job opportunities? When is the best time to start asking?

Don’t start asking about full-time opportunities until you’re ready and able to take a job. However, that shouldn’t stop you from discussing opportunities and exploring possibilities with your “real world” colleagues. As far as approaches, I’d suggest as much face-to-face interaction as possible. Invite a professional out to lunch. Take them out for coffee. You’ll be surprised how open folks are open to this approach. Most want to give back, just like someone did for them once upon a time.

2)  What are the best methods students can use to create connections with professionals?

The tried-and-true approaches still work today. You know why? Because so many students still aren’t using them! Attend PRSA or IABC events and start introducing yourself to professionals. Then, follow up with a call and ask to take them out to coffee sometime so you can learn more about what they do. Participate in existing programs.

In Minnesota, we have a program for students called Pro-Am Day. Students have the opportunity to shadow a pro and learn more about a day-in-the-life of a PR professional. Great opportunity, but so many students miss the bigger picture. Yes, we get great participation from students in the actual event. But, what’s missing is the follow-up. Most of us pros participate in this program because they want to help and mentor the next generation of PR pros. But, it can’t be a one-sided situation. I’ve participated in Pro-Am Day now for six years–I have yet to have a student call me afterward and ask if I’d like to grab a coffee and talk about career advice and PR. Students are simply missing out on a fantastic opportunity to build relationships with folks in the industry. Remember, most jobs don’t come from online channels or job boards–they come from word-of-mouth and references.

To that end, social medial channels can also be a great way to start the conversation. Just like what you’re doing David–very smart. Connect with folks in the industry–keep your name top of mind. When they have an opening, and you send them a note, they will remember your name and the work you’re capable of doing.

3)  To what extent are students expected to censor their online profiles? How can they do this while keeping to the values of transparency in social media?

Organizations are facing this exact same issue right now, which is why you’re seeing more social media policies popping up. The learning for students: There are no black and while rules, but there are guidelines. Be yourself online, but just be aware that nearly everything you post can be accessed by a recruiter or manager. If it’s me, and I’m searching for that first job, I’m pretty darn aware of the photos I’m posting to my Facebook page. I’m not saying you need to censor yourself completely–but, your online persona is a direct reflection of your real self. Organizations in the PR industry want to hire folks who are responsible, mature and creative thinkers. They don’t want to hire folks they think may embarrass the organization. That’s not a new thing. My advice: Expect every potential employers to search every online asset (photos, blog posts, etc) you produce. If you wouldn’t want a potential employer to see it/read it, don’t post it..

4)  What was one thing that you wish you did differently, or that you wish you were aware of when searching for your first full time job?

For me, I really wish I would have taken the more personal approach. Like many students, I search job boards, scoured listings in our career resource center and browsed the newspaper listings (back when those mattered–remember, I’m old). But, I realize now, the way to stand out among the crowd is to establish those personal, more human connections. And it’s not that hard. Again, not many students are doing it, so for the ones that are, they stand out like rock stars. I also would have looked and accepted an agency job right out of school. Great way to learn about a variety of different PR disciplines to figure out what you want to pursue further. Plus, you usually have the chance to travel–both across the U.S. and the world. What a great opportunity to experience different areas of the country and parts of the world–even if you are usually working 18-hour days during those business trips!

5)  What are some things that students can do to stand out from the crowd, differentiating themselves from other job candidates? What are specific things that you look for?

Well, you could walk around NYC with a bunch of resumes attached to your body. If I remember correctly, that’s what Peter Shankman did–seemed to work for him. For me, it comes down for three areas:

  1. Writing. Huge. A must have. And employers need to see samples–lots of them. From internships, pro-bono work, even blog posts. We need to get a feel for how well you can write.
  2. Initiative. This is surprisingly big–for me. In PR, you can’t be a wallflower. You need to be able to speak up in a meeting with senior executives. You need to be able to take a project with minimal direction and make it happen and produce quality results. And you need to be able to start and facilitate engaging and productive conversations with clients, colleagues and partners. Again, wallflowers need not apply.
  3. Social media skills. This is where students can really shine right now. There’s a whole sector of professionals that are uncomfortable using these new tools. But most recognize the need to at least explore the possibilities they hold for their organizations. And they need help. Students have been living and breathing many of these new technologies for years. Today’s students grew up on Facebook, MySpace and text messaging. I’m only 36, but I grew up with a land-line phone (with a cord), a word processor and bulletin boards. Big difference. Students can add tremendous value in this area by helping “coach up” senior-level professionals on the ins and outs of social media.

You can find a Lauren Fernandez’s answers to these questions here.  Thanks so much for your time Arik!

Interview with Lauren Fernandez: Tips for Job Seeking Students

Lauren Fernandez, American Mensa
Lauren Fernandez, American Mensa

Lauren Fernandez, American Mensa, is an enthusiastic PR Professional, who is always willing to help out students looking to become PR professionals.  Lauren was kind enough to provide some great advice for you through my blog, enjoy!

1) How should students approach their established connections to ask for job opportunities? When is the best time to start asking?

Once you start interning and gaining PR experience, you should treat every opportunity as a future job. You never know, because 5 years down the road that contact could be your next boss. When I was just beginning to intern, I would collect cards, and if I felt that I could learn from the person as a mentor, I would constantly email them with questions, advice and meet with them for coffee and/or lunch. I would also write a hand written thank you card every once in awhile. I don’t think it’s valuable to come right out and ask for a job – but by building a relationship and showing interest, you are saying “Hey, look at me – I am valuable and could be in the future.”

2) What are the best methods students can use to create connections with professionals?

I am a big fan of Twitter – this is an easy way to get a hold of me, and also to start establishing a contact. Once we have that, we can move to email, phone and networking. I love meeting students at events, and coming home and already having an email thanking me for my time. The email that contains questions about the field and about what I do, how I got into PR, etc. will always gain a lot of mileage when creating a connection. Also, make sure to keep up the connection – don’t drop off the face of the planet. PR pros talk daily, and we share stories. The PR world is very small, even in big cities such as the DFW area where I work.

3) To what extent are students expected to censor their online profiles? How can they do this while keeping to the values of transparency in social media?

Frankly, I don’t want to see parts of your body you wouldn’t show at work, or you chugging beer in the conga line. That is all fun in college, but this is the professional world, and you have to think of it from the standpoint of: What would your co-worker say if they were standing next to you in these pictures? Would your boss like to know that your interests include whiskey and chasing the opposite sex? Probably not. Your social media profiles and presence should only add to your character and exemplify it, not take away from it. There are privacy settings if you need to keep that one picture on there, but once you graduate, it really is time to grow up.

4) What was one thing that you wish you did differently, or that you wish you were aware of when searching for your first full time job?

I wish I knew the value of patience, and the fact that you don’t have to accept the first job that is offered to you. I know in this economy it can be a tough pill to swallow, but my dad gave me great advice when that first job I took went really sour and I quit: “Lauren, was that a job that you would be happy with if for the next 5 years you weren’t paid for it?” I didn’t have passion for that job, and that is something you should always have. You are a rockstar, and you have to believe in it. The job will come – and one that you love.

5) What are some things that students can do to stand out from the crowd, differentiating themselves from other job candidates? What are specific things that you look for?

I look for dedication, hard work, and response time. I am a very busy professional, but I can always stop to help someone if they are dedicated to this field. I only want those that can accelerate and benefit the field I love to enter it – and those are the ones I help. I don’t like arrogance (trust me, you aren’t a PR God come to save the field), and I love simple thank yous. If a student can respond to me in 24 hours or less, or at least tell me they received my message, then that will gain a lot of respect for me. If a student asks me to lunch, they stand out, because they aren’t afraid to be in a setting that is outside the professional workplace. If a student sends a hand-written note, that gets a lot of bonus points as well.


You can find Arik Hanson’s answers to these questions here.  Thanks for your time and thoughts Lauren!

3 Steps to Help Starters Beat the Twitter Learning Curve

Picture Cred: "Shovelling Son"
Picture Cred: "Shovelling Son"

You’ve probably heard people say “I dont get the point of twitter” or “twitter is just like facebook updates” as much as I have.  I’m not sure any twitter user completely understood its concept when they first tried it. I know I was on twitter and only sent the occasional random “what I’m doing” post for a good month or so before learning how to use it correctly.

One of twitter’s biggest issues is converting new users who don’t understand, into regular users who do.  This is because of the “twitter learning curve” or the open mind, experience and time that is required before a user is really able to grasp the concept of twitter.  Some people give up before even getting to that point…but that doesn’t have to be the case!  There are ways to overcome the “twitter learning curve”.

Here are 3 steps I wish I knew when I first arrived in the twitterverse.

1. Start Following

Twitter is all about connecting with people who share your interests.  I would recommend starting off by following about 20 people when you first get on.  If you follow too many, people will think you’re a spammer. There are a number of ways that you can find people that share your interests…

  • Twitter search: type in a keyword that you’re interested in and find out who’s talking about the same things.
  • Find friends from other networks: Assuming the people in your email address book are people that you enjoy connecting with, this is a good way to find contacts that are already on twitter
  • Suggested users: twitter provides a list of people, pretty much the most popular of twitter, as people you may be interested in following. Personally, I don’t like this method because it’s likely that these people will not engage with you although they may provide you with some cool news and entertainment.
  • Copy other’s follows: This is a method that I used and it worked for me.  I found a few people that shared my interests, and just started clicking on random pictures from the list of people that they follow.  More often than not, the people I clicked on also shared my interests.
  • Blogger’s recommendations: Read the blogs of the people that you follow on twitter.  Chances are they’ll mention other twitterers often in their blog posts.  If they’re worth blogging about, they’re probably worth following.  Some bloggers will even write a post specifically recommending some tweeps. If you’re interested in PR, check out this post by Dave Fleet and this post by Danny Brown.
  • Follow Friday: This is the great contribution by Micah that encourages twitterers to recommend people to follow every friday.  If the people you’re following aren’t participating, search #followfriday and a keyword (on a friday) and you’ll find plenty of great recommendations.

So make sure you have YOUR picture up, you fill out your profile and go into some people’s profiles and check out their tweets.  If they have a lot
of @reply messages, that’s a good person to follow.  It means they’ll
be more willing to engage with you.  If they don’t, they may still provide valuable info, but watch out for spammers.

2. Read and Engage

Don’t be discouraged if you don’t get many followers at first.  I promise they will come!  What’s important now is that you learn the way people communicate on twitter.  It’s a bit different from IM,  facebook or any other communication platform you’ve ever used.  Here’s how you can learn to communicate on twitter:

  • Read:  Seeing how people word their tweets, especially @replies is a big step to understanding twitter. Click on people’s profiles so that you can see all the @replies they are sending to others.  Others’ @replies won’t show up unless you’re following both people. Watch how people post links, updates and how they share news.
  • Engage: Start responding to others’ questions and thoughts.  Don’t be afraid to message someone and say “I’m new to twitter, any advice?”  You’ll find that one of the greatest things about twitter is how willing people are to help.  If it’s someone that regularly engages (replies), chances are they will respond with advice and may even follow back.  The best way to beat the “twitter learning curve” is to jump right into the conversation.

3. Explore

By this point you should start to understand the concept of twitter.  In a nutshell it’s fast, live content sharing and conversation.  Now you’re ready to start exploring further. Here are some things you may want to consider exploring:

  • Twitter Apps:  Twitter suggests some of the more popular apps.  There are hundreds more on top of the few they recommend.  You can ask others for recommendations or just search on google.  There are also twitter app databases like twitdom with brief descriptions and pictures of each app.  These apps will completely change your twitter experience and allow you to use twitter more efficiently and in new ways.
  • Twitter Trends:  People put hashtags in front of tags that allow for conversations on trending topics.  You can also find scheduled chats like #journchat and #healthcomm where twitter users gather weekly to discuss industry topics.  This is a great way to learn, find more people who share your interests and to gain some valuable followers. Arik Hanson discusses some great chats worth checking out here.
  • Tweetups: Tweetups are just organized events for twitter users to gather and meet at a determined location.  It may be a bit before you feel comfortable attending a tweetup but it’s a great way to turn twitter contacts into even better contacts or friends.  Social media is great, but ultimately nothing beats good old face-to-face interactions!

So next time you get your friend to try twitter and they say, “this is stupid, I don’t get it…I don’t even like cats”, share these three steps to help them beat the “twitter learning curve”.  They’ll be avid twitter participants in no time!

(hope this wasn’t too cliche twitter starters guide-ish)