Hi, Iβm David β A founder and community builder turned coach.
I help founders, execs, and community leaders build sustainable, aligned, and high-performing businesses
My Approach to Coaching
Sustainable scaling requires two things working together: clear strategy and inner alignment.
Your βouterβ strategy work: business strategy, team leadership, growth, execution. This is where you need direction. You need to know where you're going and how to get there.
Your βinnerβ alignment work: understanding your patterns, your motivations, where you keep getting stuck. This is what lets you actually lead in the direction you've set. It's the difference between running on dirty fuel (fear, proving, not-enoughness) and clean fuel (clarity, calling, groundedness).
Most founders can hit their targets on dirty fuel. The problem is the cost: Burnout, team turnover, stress and anxiety, and forgetting why you started building the business in the first place. Most companies donβt fail because of a lack of strategy. They fail because the founders find themselves running on empty and canβt go on anymore.
Working from βclean fuelβ doesn't mean giving up on your ambition. It means you grow and stay grounded. Your team actually wants to be there. You enjoy the work. You're not just executing, you're leading with clarity about who you are and why this matters.
When we work together, weβll spend a lot of time on strategy and tactics. And, along the way, when dirty fuel shows up and you find yourself lost, weβll turn toward whatβs going on inside you, and shift back toward clean fuel. That's how you build something that's both high-performing, sustainable, and life-giving.
My Background
I spent 15+ years building companies, leading teams, and leading communities. I co-founded CMX, which grew into the world's largest network of community professionals. We scaled to over 20,000 leaders globally, grew our annual summit to 1,000+ attendees, and eventually sold to a software company, Bevy.
Along the way, I wrote The Business of Belonging (Wiley, 2021), a guide to making community a competitive advantage. It's been read by thousands, translated to multiple languages, and has become a go-to resource for founders, teams, and strategists at companies ranging from early-stage startups to Meta and Google.
A few years after the acquisition, I was running on empty. I felt disconnected from my work and my life. My feelings of not-enoughness had me perpetually pushing, proving, and achieving. I could build things on that fuel, but the costs were adding up.
So I stepped away to explore the question, βWhat does it look like to live and build consciously and sustainably?β
That led me to meditation, therapy, coaching, and formal training in several modalities. In my coaching containers, I bring in my experience as a founder and operator, as well as my training and experience in Internal Family Systems (IFS), somatic work, Aletheia coaching, Zen practice, meditation, and breathwork.
What I learned is this: you don't have to choose between building something ambitious and taking care of yourself in the process. In fact, the leaders who do both, who work on their strategy and their inner patterns, build better companies with stronger teams and longer runways, and live more joyful and fulfilling lives.
I'm now committed to helping other founders and leaders learn what I had to learn the hard way: how to shift from dirty fuel to clean fuel, so you can scale without burning out, and lead while staying grounded.
What Clients Are Saying *
What Clients Are Saying *
βI'd been intellectually agonizing over a decision for months.β
In one of our early sessions, David guided me through a somatic practice that surfaced the answer my body already knew in about twenty minutes.
I didn't leave coaching as a different person as much as I left as someone who actually understands and likes the person he already is.
If you're in a season of real transition β career, identity, direction β and you want someone who can support and guide you through it, rather than spiraling, stalling, or overthinking β David is the person."
Mark Robinson, CEO, Brandtegic
βDavid is the most special kind of coach.β
I donβt even know how to describe him to people. His ability to listen, REALLY listen, and gently challenge me with thoughtful questions is unlike any coach Iβve ever worked with. Working with David opened up a whole new world of self-discovery and growth for me. It was an absolute honor.β
Danielle Letayf, CEO and Founder, Badassery
βI cannot overstate how helpful David Spinks has been as my exec coach.β
If youβre in need of a mentor who can unearth your own wisdom when itβs needed, but also tell you what works and what doesnβt when thatβs appropriate, he is THE guy.
Greg Larkin, Founder, Punks and Pinstripes
βDavid has this incredible way of making you feel safe through it all.β
I started working with David to get help growing my community and business, but I ended up getting way more than just practical advice. Being a founder is a wild ride, and every day can feel like a new challenge. Heβs not just focused on the business side, he really helped me grow as a person, too. Every session felt like a chance to reflect, get clear on my values, and figure out how to align them with my work. I always left our conversations feeling more grounded and ready to handle whatever came next. If youβre looking for someone who truly gets the ups and downs of leadership and can guide you through it with heart, I canβt recommend David enough.
Maura McInerney-Rowley, Founder, Hello Mortal
FAQ
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First things first, don't be nervous. We'll start with a free chemistry call to determine if thereβs a mutual fit.
If we decide to move forward, youβll get a thorough onboarding to help us get up to speed, reflect on your current state, and get clear on your goals.You can schedule that chemistry call here: Click Here to Schedule
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For the first month, weβll meet weekly to get up to speed.
Once weβre up to speed, we switch to bi-weekly as the default.
If clients need an additional session, occasionally, no problem. Thereβs no charge for additional sessions between our biweekly sessions. You should truly feel like you have a partner in your corner.
Iβm available for my clients asynchronously via email, text, and voice message, and aim to respond within 48 hours (usually much quicker).
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I ask for a six-month commitment to allow time for the work to unfold. After that, you can choose to conclude at any time with a 30-day notice.
Client engagements range. Some clients feel complete after six months, and Iβve worked with others for years.
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My standard rate is $3,500/month.
This includes all calls and asynchronous support, regardless of how many calls we do in a month.
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Note: For clients who are earlier in their journey or require assistance, I offer sliding scale pricing.
I believe the right client shouldn't be kept out by budget, and the right investment should reflect the value of what we're building together. If you're unsure, let's talk.
You can see my sliding scale pricing options here.